Food Delivery Guide For Restaurant And Food Business Owners

Written by Christian B Padillo

One of the things that the pandemic has taught business owners is that, if you won’t adapt, your business won’t survive. While this isn’t applicable to all businesses, many from the food and beverage (F&B) industry definitely have the option to do so nowadays. 

During the lockdowns, online platforms such as GrabFood and FoodPanda made restaurant businesses available to customers even when they are not allowed to go out. And even when the restrictions were lifted, a lot of people still chose to have their food delivered as it is a lot less hassle than going out to eat; with all the commuting, heat and dealing with people, etc.

While this isn’t a foolproof method because it also has its own pain points (we’ll get to that later), it will at least add a selling channel for your business. On a regular day without a pandemic, this is a good strategy to augment your business. During a crisis that limits people’s movements, this is probably the only channel where you can get a customer. 

Two years after the pandemic, there are significantly more app-based food delivery services in the Philippines other than GrabFood and Food Panda; though most of them serve a specific locale like certain cities only. With that being said, knowing how to partner with these platforms will definitely leverage your presence as a resto or food business owner.

GrabFood

GrabFood is the platform operated by the multinational technology company Grab that connects local restaurants and eateries with customers in the community. For consumers, this is a place where they can easily order their favorite food and have it delivered to their doorsteps. For merchants and restaurants, it’s a platform to expand their customer base and increase their visibility and credibility. 

How to sign up as a merchant in GrabFood?

The application process is fairly easy and seamless once you have completed the documents mentioned above prior to signing up. Once you’re all set, you can go to your computer and do the following to get started:

1. Go to Grabfood website, https://www.grab.com/ph/merchant/food/#hero
2. Fill-up the required information:
   • Restaurant Name
   • Title and name of the owner or person-in-charge
   • Phone number
   • Email address
   • City
   • Number of outlets
   • Merchant Address
   • Type of partnership with Grab: Grabfood or GrabMart
3. Tick the captcha
4. Hit “submit”
5. Wait for the partner services executive to contact you for you to submit your documents and proceed further with the registration and onboarding process 

FoodPanda

Foodpanda is an online food delivery platform that creates customized restaurant profiles on their domain. They help restaurants increase their visibility online. Foodpanda lists them and runs a host of advertisement campaigns to promote the restaurants. 

Customers can easily find their restaurant of choice by using filters like type of cuisine, delivery time, the cost for two, and more. They also get an idea about the quality of a restaurant through ratings and reviews. In short, a Foodpanda registration helps bridge the gap between restaurants and customers.

How to sign up as a partner of FoodPanda?

Signing up is very straightforward, here’s what you need to do.

1. Go to FoodPanda’s website, https://www.restaurant.foodpanda.ph/
2. Click “Sign up now”
3. Fill-up the required information.
   • Restaurant Name, city, address with a postal code
   • Restaurant Cuisine
   • Particulars of the owner like first name, last name, contact number, and email address
   • Responsibilities of the person filling the sign-up page
   • Other details like the average cost of a meal for one person and whether you have a delivery service or not
   • Towards the end of the form, you’ll have to upload your restaurant’s menu or any other specific documents specific to the country you’re looking for
4. Click “submit form”
5. Wait for the FoodPanda Vendor team to contact you after they’ve reviewed your documents 

This article was first published in June 2020 and has been updated for freshness, accuracy and comprehensiveness.