SM Malls To Launch Hybrid Online-Offline Shopping To Weather The Pandemic
The SM group announced earlier this week that it is transforming its retail offerings into an online-offline “hybrid” to outlast the pandemic which enforces the need to minimize physical contact.
In line with this, SM malls launched click-and-collect, curbside pick-up, smartphone messaging communities for deliveries, and concierge-style personal shopping through social media.
SM Investments Vice Chair Teresita Sy-Coson told the stock exchange that this pandemic has made them focus even more on two important things for their customers, which convenience and safety. And two things for their business – adaptability, and transformation.
She also added:
“Coming from the lockdown, we’ve been able to operate hybrid ways of reaching our customers and we are excited to strengthen these offerings.”
After an 11-week lockdown of Metro Manila and other urban centers, shopping malls are finally reopening gradually, albeit on a limited capacity under the general community quarantine from June 1 until June 30.
With the move to combe online and offline shopping capabilities for the consumers, SM can manage to meet the demands of customer needs during this pandemic.
During the announcement, the SM group also approved the declaration of ₱1.5 billion worth of cash dividends to shareholders.